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The web site simpsoncontrols.com has the following on the web site, "Ldquo;I have worked in the controls industry for 29 years and this question voiced by a frustrated building owner at a finger-pointing riddled trades meeting has been a resounding echo in my head." We noticed that the webpage also said " It has motivated Simpson Controls to practice an industry unique approach to building controls." It also said " Simpson Controls owner and operator. Challenges for building owners and property managers. Is my building operating efficiently? Are my utility costs in the ballpark? Reduce your C." The header had Simpson Controls as the highest ranking optimized keyword. This keyword is followed by simpson controls, DDC, and Sustainability which isn't as urgent as Simpson Controls. The other words simpsoncontrols.com used was Reduce Carbon Footprint. Heat Pumps is included but might not be viewed by web crawlers.